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POP CONFERENCE 2025

Baby, It’s a Look!
Popular Music, Style, and Fashion at the Edge

March 13 - 15, 2025

Los Angeles, California

Presented by USC Thornton School of Music

With the  International Association for the Study of Popular Music (IASPM-US) and Critical Minded


Over three exciting days of panels, roundtables, keynotes, and special events, the 23rd annual Pop Conference will explore the deep and complex relationship between popular music, style, and fashion. This year’s theme, “Baby, It’s a Look: Popular Music, Style, and Fashion at the Edge,” draws its inspiration from a 2017 Leikeli47 lyric and marks the first joint gathering of PopCon and IASPM-US since 2012.

Fashion and music are inextricably linked, from Josephine Baker’s banana skirt, Cab Calloway’s zoot suits, Billie Holiday’s signature gardenia, to The Beatles’ mop-top haircuts. Today, the connection between pop music and fashion remains stronger than ever. Visualizers thrive on streaming platforms; fashion runways in Paris, Rio de Janeiro, and Johannesburg deploy pop music to bring designers’ visions to life; and musicians themselves blaze new trails designing streetwear collections and serving as creative directors for major fashion houses. 

But style has always been much more than just commerce or escapism—it has long been a space for critique, refusal, defiance, and radical expression. At its most powerful, style challenges norms, blurs boundaries, and pushes artistic and cultural frontiers, moving us right to the edge. 

This year’s conference returns to USC’s Thornton School of Music in Los Angeles just months after January 2025’s catastrophic Eaton and Palisades wildfires, and during a time of profound global upheaval and turmoil. The 2025 “Baby, It’s a Look: Popular Music, Style, and Fashion at the Edge” conference presents a remix, an opportunity to reconsider how fashion and music shape the world we live in, reflecting our realities, struggles, and aspirations while leading us toward the very edge of what feels possible.

Open to the public and free admission with conference registration on Eventbrite. Some events may require separate registration.
Saturday March 15, 2025 4:15pm - 6:00pm PDT
Since the 1994 publication of Tricia Rose’s seminal Black Noise: Rap Music and Black
Culture in Contemporary America, hip hop studies has rooted and grown in U.S.
universities, its rhizomes linking varied humanistic methods and critical ethnic studies.
Yet the institutional embrace of hip hop in the 21st century has often diverged from hip
hop studies’ academically radical beginnings; to riff off Sara Ahmed, hip hop’s
incorporation into traditional humanities departments lets them sound and look a little
less white without necessarily challenging the anti-Blackness upon which they are
founded. How might hip hop studies scholars center praxis, broadly defined, as a
corrective to the institutional cooptation of hip hop in U.S. higher education? How do
performance, ethnography, creative work, teaching, and engaged scholarly projects, for
example, suggest alternative ways of knowing that begin from a point of embodied
collaboration, and what could this mean for creating and sustaining solidarities with and
across the communities in/about/for whom we work?

Participants in this roundtable occupy multiple shifting and interconnected points along
a spectrum of hip hop praxis that includes performance, community engagement, public
facing scholarship, teaching and research. Drawing on our experiences as professors,
rappers, teachers, writers, and ethnographers, we consider how praxis and
collaboration allow alternative and potentially subversive modes of knowledge
production even as institutions continue to harness hip hop in the service of vacuous
“DEI” initiatives. As we explore issues of power that complicate praxis-oriented work, we
consider the following questions: From international research relationships to
engagements with local U.S. communities, how do hip hop scholars identify community
needs and address them meaningfully and without centering ourselves? How do hip
hop practitioners—many of us in novel roles within our respective institutions—respond
to the shifting terrain of what life means for hip hop artists who lack any kind of
institutional protection? And within the institution, what are the strategies for remaining
rooted in community while keeping pace with the sonic and music industry-related
changes happening in the rap world? What role does embodied knowledge play for hip
hop scholars positioned differently vis-a-vis performance? How can prioritizing
embodied knowledge, collaboration, and community spur meaningful, material
institutional change?
Speakers
CM

Catherine M. Appert

Catherine M. Appert is associate professor of music and sound studies at Cornell University, where she teaches courses on hip hop aesthetics and performance, global hip hop, African and African diasporic musics, postcolonial theory, migration and globalization, and ethnographic theory... Read More →
avatar for A.D. Carson

A.D. Carson

Professor of Hip-Hop, University of Virginia
A.D. Carson, assistant professor of Hip-Hop & the Global South at the University of Virginia, is an award-winning performance artist and educator working on race, literature, history, rhetorics & performance. His writing appears in diverse venues including Complex, The Chronicle of... Read More →
avatar for Enongo Lumumba-Kasongo

Enongo Lumumba-Kasongo

David S. Josephson Assistant Professor of Music, Brown University
Enongo Lumumba-Kasongo (SAMMUS) is a Black feminist rapper, beatmaker, and scholar from Ithaca, NY, with family roots in Côte D'Ivoire and the Congo. She holds a PhD in science and technology studies from Cornell and is an assistant professor in music at Brown University. Her current... Read More →
AN

Akua Naru

akua naru is a hip hop artist and activist and assistant professor of hip hop at UC Santa Cruz. . Her work holds Black folk at its center, a sonic love letter sprawled across 4 albums and countless features. naru is acclaimed for her poeticism, musical acuity and powerful ability... Read More →
Saturday March 15, 2025 4:15pm - 6:00pm PDT
Simon Ramo Recital Hall 820 W 34th St BMH 100, Los Angeles, CA 90007, USA

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