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POP CONFERENCE 2025

Baby, It’s a Look!
Popular Music, Style, and Fashion at the Edge

March 13 - 15, 2025

Los Angeles, California

Presented by USC Thornton School of Music

With the  International Association for the Study of Popular Music (IASPM-US) and Critical Minded


Over three exciting days of panels, roundtables, keynotes, and special events, the 23rd annual Pop Conference will explore the deep and complex relationship between popular music, style, and fashion. This year’s theme, “Baby, It’s a Look: Popular Music, Style, and Fashion at the Edge,” draws its inspiration from a 2017 Leikeli47 lyric and marks the first joint gathering of PopCon and IASPM-US since 2012.

Fashion and music are inextricably linked, from Josephine Baker’s banana skirt, Cab Calloway’s zoot suits, Billie Holiday’s signature gardenia, to The Beatles’ mop-top haircuts. Today, the connection between pop music and fashion remains stronger than ever. Visualizers thrive on streaming platforms; fashion runways in Paris, Rio de Janeiro, and Johannesburg deploy pop music to bring designers’ visions to life; and musicians themselves blaze new trails designing streetwear collections and serving as creative directors for major fashion houses. 

But style has always been much more than just commerce or escapism—it has long been a space for critique, refusal, defiance, and radical expression. At its most powerful, style challenges norms, blurs boundaries, and pushes artistic and cultural frontiers, moving us right to the edge. 

This year’s conference returns to USC’s Thornton School of Music in Los Angeles just months after January 2025’s catastrophic Eaton and Palisades wildfires, and during a time of profound global upheaval and turmoil. The 2025 “Baby, It’s a Look: Popular Music, Style, and Fashion at the Edge” conference presents a remix, an opportunity to reconsider how fashion and music shape the world we live in, reflecting our realities, struggles, and aspirations while leading us toward the very edge of what feels possible.

Open to the public and free admission with conference registration on Eventbrite. Some events may require separate registration.
Saturday March 15, 2025 9:00am - 10:45am PDT
This roundtable will explore the fashions present and developed within the Los Angeles Eastside sound music scenes throughout different historical eras by showcasing key fashion items that will be part of the upcoming A Great Day in East L.A.: Celebrando the Eastside Sound. This is a multi-media exhibition that explores the dynamic musical influences of East Los Angeles artists who developed an eclectic musical identity and history that, against all odds, developed a rich musical tradition that became known all over the world in the last century and into the present.
The roundtable will center the discussion on the concept of self-fashioning as one of the key elements within the Eastside Sound music scenes, past and present. As Marci McMahon reminds us, “the term self-fashioning highlights the intersections of dress with bodily performance and the possibility of these sites in the negotiation of gendered and racialized ideologies.” Ethnic Mexican women —who have long been a part of the Eastside music scenes— have pushed against gendered ideologies of domesticity through self-fashioning as pachucas or reinventing punk-rock and gothic aesthetics in the 1970s and 1980s, even when faced with a scarcity of materials due to their marginalized economic status. In the 1990s and the beginning of the twentieth-first century, artists within the “Chicano Groove” scene used their clothing, such as t-shirts, jackets, and shoes to highlight their connection to their Mexican roots, messages on jerseys a form of social commentary, while also displaying their pro-immigrant and global-left solidarities. The participants will assess how clothing, and the look of the Eastside Sound community (artists and fans) are more than just fashion statements, but in fact are artistic expressions that highlight the development of their Eastside identity formation.
Piero F. Giunti and Jorge N. Leal the exhibit co-curators, along with textile and fashion conservator Laleña A. Vellanoweth, will showcase and discuss both visually and on site, various attires worn by musicians and fans of the Eastside sound, such as the suit zoot worn by Lalo Guerrero, early Chicano music icon, the coats worn by Thee Midniters in their performances, the leather jackets customized by Chicano hip-hop group Aztlan Underground, artisan-made shoes worn by Marisoul, the singer of La Santa Cecilia among other fashion-related objects worn and created by fans of the Eastside Sound artists. Media and cultural studies scholar Veronica Paredes will moderate the conversation.

Moderator: Veronica Paredes, University of California, Los Angeles

Piero F. Giunti
Jorge Nicolás Leal, University of California, Riverside
Laleña Arenas Vellanoweth
Moderators
VP

Veronica Paredes

Veronica Paredes is a media and cultural studies scholar. Her research interests include media histories, feminist research and pedagogical practices, Latinx studies, and Los Angeles historiography, especially related to its vintage movie theaters and designated screen landmarks... Read More →
Speakers
PF

Piero F. Giunti

Piero F. Giunti is an award-winning music photographer and filmmaker known for his iconic images of legendary artists such as Public Enemy, Tom Morello, Los Tigres del Norte, Becky G, and Carla Morrison. Giunti’s work has been featured in major publications including, Esquire, Rolling... Read More →
avatar for Jorge N. Leal

Jorge N. Leal

Assistant Professor, UC Riverside—History Department
Jorge Nicolás Leal is an Assistant Professor of Mexican American/Latinx History at the University of California, Riverside. In his role as a public historian, he curates The Rock Archivo LÁ, an online collection of Latinx youth cultures ephemera. Additionally, Professor Leal is... Read More →
avatar for Laleña Arenas Vellanoweth

Laleña Arenas Vellanoweth

Conservator, Private Practice
Laleña Arenas Vellanoweth is a textile conservator and cultural worker. She has held conservation positions at the Costume Institute at the Metropolitan Museum of Art in New York and the Los Angeles County Natural History Museum. Laleña has also worked as an independent conservator... Read More →
Saturday March 15, 2025 9:00am - 10:45am PDT
Simon Ramo Recital Hall 820 W 34th St BMH 100, Los Angeles, CA 90007, USA

Attendees (7)


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