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POP CONFERENCE 2025

Baby, It’s a Look!
Popular Music, Style, and Fashion at the Edge

March 13 - 15, 2025

Los Angeles, California

Presented by USC Thornton School of Music

With the  International Association for the Study of Popular Music (IASPM-US) and Critical Minded


Over three exciting days of panels, roundtables, keynotes, and special events, the 23rd annual Pop Conference will explore the deep and complex relationship between popular music, style, and fashion. This year’s theme, “Baby, It’s a Look: Popular Music, Style, and Fashion at the Edge,” draws its inspiration from a 2017 Leikeli47 lyric and marks the first joint gathering of PopCon and IASPM-US since 2012.

Fashion and music are inextricably linked, from Josephine Baker’s banana skirt, Cab Calloway’s zoot suits, Billie Holiday’s signature gardenia, to The Beatles’ mop-top haircuts. Today, the connection between pop music and fashion remains stronger than ever. Visualizers thrive on streaming platforms; fashion runways in Paris, Rio de Janeiro, and Johannesburg deploy pop music to bring designers’ visions to life; and musicians themselves blaze new trails designing streetwear collections and serving as creative directors for major fashion houses. 

But style has always been much more than just commerce or escapism—it has long been a space for critique, refusal, defiance, and radical expression. At its most powerful, style challenges norms, blurs boundaries, and pushes artistic and cultural frontiers, moving us right to the edge. 

This year’s conference returns to USC’s Thornton School of Music in Los Angeles just months after January 2025’s catastrophic Eaton and Palisades wildfires, and during a time of profound global upheaval and turmoil. The 2025 “Baby, It’s a Look: Popular Music, Style, and Fashion at the Edge” conference presents a remix, an opportunity to reconsider how fashion and music shape the world we live in, reflecting our realities, struggles, and aspirations while leading us toward the very edge of what feels possible.

Open to the public and free admission with conference registration on Eventbrite. Some events may require separate registration.
Friday March 14, 2025 10:00am - 11:45am PDT
Melismas, or vocal runs, feature many notes sung on one syllable of a word, and are found
throughout contemporary popular music. Their most popular iterations have their roots in Black
vocal singing, from the gospel and soul singing of artists like Sam Cooke and Aretha Franklin to
contemporary R&B of groups like Dru Hill and Jodeci. Melismas are a critical part of Black vocal
technique, but they are not simply a technique or a collection of notes: they are a cultural process, a
mode of constructing and amplifying Black life through sound. We are proposing to engage this
cultural process at PopCon through a game show called Name That Run. This show, conceived of
by Richel Cuyler and produced by the Black Sound Lab at Dartmouth College, is an informative and
engaging exploration of Black melismatic singing. The show will be approximately an hour long (a
90 min session would be best for setup and breakdown) and we will solicit contestants in advance.
The entire show runs out of a Canva presentation and can be done in a room with standard A/V
capabilities and mics for individual participants. The show features explanations of melisma and
related vocabularies, questions on naming artists and songs just by melismas,“melisma moments,”
and “vocal run challenges” for audience members to participate in.

Name That Run is the public engagement component of research the Black Sound Lab has been
doing to study Black melismatic singing. The Black Sound Lab is a research space dedicated to
decriminalizing Black life sound and amplifying Black life through digital practice. The show speaks
to this year’s thematic work with style, as we consider melismas and vocal style as a critical space in
which to learn, play, and build the kind of practices that will sustain us in a world of rapidly
advancing generative AI. The Black Sound Lab is working to slow the datafication of Black life,
thinking towards a time in which large language models will be able to recognize melismas and
melismatic genealogies. Drawing on ethnomusicology, digital humanities, data science, and Black
Studies, the lab considers how we might train these models without flattening elements of contour,
timbre, emotional weight, and more. While we recognize that this kind of work is all but inevitable
in the music industry and will lead to the continued mimicry and appropriation of Black style, we are
working to be on the forefront of these conversations in order to prevent as much harm as possible.
Name That Run is but one way to critically introduce (or re-introduce) listeners to the broad stylistic
universe of Black melismatic singing.
Speakers
avatar for Richel Cuyler

Richel Cuyler

Technical Developer, Hood Museum of Art, Dartmouth College
Richel Cuyler is a Cultural Heritage Technical Developer at the Hood Museum of Art. She is also a creative technologist, bringing an interdisciplinary approach to building integrations that help solve technology challenges. As an independent artist, Cuyler has over two decades of... Read More →
AM

Allie Martin

Allie Martin is an ethnomusicologist and artist from Prince George’s County, Maryland. She is currently an assistant professor at Dartmouth College in the Music Department and the Cluster for Digital Humanities and Social Engagement. Her work is attuned to questions of race, sound... Read More →
MM

Molly Morin

Molly Morin is an artist working in sculpture and digital media. Morin has given invited lectures at the Center for Research Computing at the University of Notre Dame, The Society for Science, Literature and the Arts, and the National Academy of Science. She has exhibited nationally... Read More →
avatar for Nikki Stevens

Nikki Stevens

MIT
Nikki Stevens is a software engineer, open-source community leader, and critical technology researcher. Stevens's research focuses on ways that data models uphold systems of white supremacy and cisgender normativity and the interventions that are possible. Using historical analysis... Read More →
Friday March 14, 2025 10:00am - 11:45am PDT
Zaro Family Songwriter's Theater Zaro Songwriter's Theater, Los Angeles, CA 90007, USA

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